Not sure who you are referring to (Jo Ann).
I think a lot of the members here are self taught. There are many programs that will do auto digitizing. Everyone has their own preference as you can see in the above messages. Find as many trials as you can and try them to see which one you like the best.
Digitsmith has forums related to graphic design and digitizing - http://www.digitsmith.com/
If you read John Deer's bio, you will find that he started in this field as a child - very interesting read. His book has basics for digitizing designs and fonts. http://www.amazon.com/Digitizing-Made-Easy-Embroidery-Designs/dp/0896894924
Do an Internet search for machine embroidery expos and you will find experts like Deer and Floriani who will give you the overview of it all and then sell you their software. Nothing wrong with selling your expertise.
The Ellegante is a great machine. I have had version I for a few years. I do not do that much embroidery any more and never got into selling.
There is a yahoo group for Babylock that may provide more information on the capabilities of this machine.
To learn machine embroidery, this is the book I started with - http://www.amazon.com/Embroidery-Machine-Essentials-Stabilize-Decorative/dp/0873419995/ref=pd_bxgy_b_img_b and then bought the rest of the author's publications (the Ellegante is my second embroidery machine, first was a Brother from Walmart and it was also a great machine, although it did not have all the bells and whistles the Ellegante has).
I hope some of this will be of help to you and your mother.