Hi, Milo.
Open the owner's manual and try every feature with the book open and next to the machine. Reading in advance is just plain boring and confusing.
Play with the fonts in the machine. I do not know if the 700 does entire words or lines of words without additional software.
You can combine a design, such as a logo and lettering with this program (free trial) - http://www.annthegran.com/Product.aspx?t=1&i=2567
If this is your company and you own the logo, you can have the logo and lettering digitized for machine embroidery or give it a try yourself. This is a free trial - http://www.annthegran.com/Product.aspx?t=1&i=2206
If you do not own the logo and your employer does, they may already have the digitized design on a cd. They may, or may not let you use it.
If they do, most likely it will be in a format other than .pes, which is what is needed for Brother embroidery machines.
Machine embroidery format .dst is used by most commercial embroidery shops. You can use Pulse Ambassador (free download) to convert non .pes machine embroidery formats to .pes. http://www.pulsemicro.com/ambassadordownload
Downloads or uploads can be sent to the EM (embroidery machine) via the USB direct connect cable that came with the EM.
Try a few free downloads (the Brother site has several you might like to try). http://www.brother-usa.com/HomeSewing/GetCreative/free-designs.aspx
Before loading designs to the hard drive, create a folder with Windows OS and name it something like, Embroidery.
Then go to the sites or load a CD with designs and send to "Embroidery" folder.
Each design is a file and you may want to rename those if they are difficult to identify. When changing a file name, if it includes .pes, be sure to add that.
Back up the Embroidery folder on a flash drive or CD and update every time you add or make changes to the Embroidery folder on the hard drive.
There are many things you may pick up right away and not have any problems, but if you do, please post and we will do our best to help.
Pattiann