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The embroidery business in today's marketplace ..

"Hello, yeah, it's been a while / Not much, how 'bout you I'm not sure why I "blogged" / I guess I really just wanted to talk to you" ~ hmmm, that sounds familiar .. OK OK .. I've taken some time off, but wedding plans are really eating up my free time .. I long for...

Posted to Macali-ism's by Rick Macali by RMacali on 08-07-2009
Filed under: Filed under: rick, digitizing, satin, embroidery, macali, design, run, online, business, internet, online business, digitizing art, best art, digitizing technique, stitch, designs, digitizing training, digtizing
How a computer stopped an embroidery business ..

Computer repair can be costly, I don't just mean out of pocket cash .. but, cash that doesn't reach your pocket because your computer issues are halting business. As you can probably tell, I have been MIA for the last 2-3 weeks. Blame the computer .. I spent hours of my time trying to rig the...

Posted to Macali-ism's by Rick Macali by RMacali on 06-19-2009
Filed under: Filed under: rick, digitizing, embroidery, macali, business, online business, digitizing technique, digitizing training
It seems the art has 100 colors, what is a digitizer to do??!!

I just had one of those embroiderer and 'can't make up her mind' customer interactions. The antagonist of the story, played by the customer, is a great water color painter -- if you don't believe her, just ask her -- and, she brings in 3 water color paintings. Well, I couldn't tell...

Posted to Macali-ism's by Rick Macali by RMacali on 05-22-2009
Filed under: Filed under: rick, digitizing, macali, digitizing art, digitizing training
Freestanding lace ~ how, why .. where??!!

First, I must announce the new site that has been 18 months in the designing, redesigning and making: www.embdesignsnow.com . (Site should be up and running on Monday) ANY and ALL embroiderers should really take a look at what this site is offering. In short, this site is our customers site. We have...

Posted to Macali-ism's by Rick Macali by RMacali on 05-15-2009
Filed under: Filed under: rick, digitizing, macali, free standing lace, FSL
Digitizing Training ~ The RUN Stitch

Sorry for taking the week off .. I really like to prep for Mother's Day .. after all, my Mom is THE Queen and I really like to dedicate the whole weekend to her .. cooking, cleaning, taking her shopping and and out to a nice dinner and maybe a movie (though there isn't much at the movies her...

Posted to Macali-ism's by Rick Macali by RMacali on 05-08-2009
Filed under: Filed under: rick, macali, run, stitch, designs
Art to stitches - what kind of art works well

Q: You hear stories of beautiful embroidery designs created from sketches on a bar napkin. Is that true? A: Though I may have had gotten ideas from sketches, the better the art, the better the embroidered design will be. Your software undoubtedly can import a wide array of art. The two most common catagories...

Posted to Macali-ism's by Rick Macali by RMacali on 04-24-2009
Filed under: Filed under: rick, digitizing, embroidery, macali, design, digitizing art, best art, art, digitizing technique
Starting an online business

Q: I heard that online businesses were a fad and that in time physical storefronts will emerge on top again. A: Ask your local travel agent what they think of it being a fad !! Online stores are more popular than ever before, as a matter of fact, I was working on a deal with a large franchise department...

Posted to Macali-ism's by Rick Macali by RMacali on 04-17-2009
Filed under: Filed under: rick, macali, online, server, business, internet, online business
Basic embroidery digitizing

Q: How does the embroidery machine know where to put all the stitches? A: You just scan the image and the software analyzes the art and tells the machine where to place the stitches. Well, that's what our customers think. I wish it were that easy. Actually, I don't .. if it were that easy, I...

Posted to Macali-ism's by Rick Macali by RMacali on 04-10-2009
Filed under: Filed under: rick, fill, digitizing, satin, embroidery, macali, design, run

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